(6/18) Marketing and branding are a vital part of making your business successful. Big corporations can afford to spend millions on marketing. However, most SMEs operate on a shoestring marketing budget, making it more challenging to compete in the business world.
There is one inexpensive marketing strategy that has stood the test of time over the years. Say hello to promotional products. These products feature a brand's logo, colors, and slogan. Several products can branded and used for marketing, but if you are looking for something unique, consider making branded eco badges.
Herein are steps and tips on what to consider when making customized eco badges for your business.
Brand Identity is Crucial
The eco badges should tell a story about your brand or business. The design doesn't have to be complicated, and keeping it simple will go a long way. A decent design should feature the brand's colors, logo, and business slogan.
Are you launching a new product or celebrating your 10th anniversary running your business? The answers to these questions will help you when designing the badges. You can get design ideas from existing branded eco badges available on the market. Better yet, you can hire a professional designer to help you bring everything together.
Choose Eco-Friendly Materials
Material selection can be challenging since you are limited in what you can use. Recycled materials are the cheapest, but still make high-quality badges. You can use recycled paper, plastic, or cardboard. Recycled plastic badges are more durable and are perfect if you want to print 3D designs.
Bamboo and wood are more elegant options. They can be hand-carved, engraved, or laser-cut for a classier look. The only downside is that they are expensive, especially if you want to make many pieces.
Personalize the Badges
People cherish products that carry sentimental value. Designing eco badges for your brand shouldn't end with adding your logo and business colors. Think about adding a personalized message on the badges.
A thank you message to your loyal customers or employees can be a good start. You can ask your customers and employees to send in anonymous messages of what they would like printed on the badges.
What About Shapes?
Most badges feature a regular square, circle, or rectangular shape. But if you want your eco badges to stand out, think outside of the box. Ditch the regular shapes and go for more creative options. You can have shapes featuring famous anime superheroes or cartoon characters.
Also, think about adding more purpose to the badges. For example, you can attach a keyring to the badges. This will make them more useful, earning your brand more visibility and awareness if you're promoting an upcoming event.
Wrapping Up
Once you have your branded eco badges ready, it is time to think about creative ways to distribute them. You can give them away during trade fairs to those who visit your stand or gift them to your loyal customers after purchasing goods from your shop.
